How to Use Video to Grow Your Faith-Based Organization (With Google Research)

In today’s digital age, leveraging video content is essential for faith-based organizations aiming to expand their reach and deepen their impact. A study by Google and Millward Brown Digital found that 75% of donors use online resources to research non-profits, with online videos being among the top sources for understanding an organization’s impact.  This underscores the importance of a robust digital presence, particularly through engaging video content.

1. Showcase Your Mission in Action

Videos offer a dynamic way to demonstrate your organization’s work and its impact on the community. By capturing real-life stories and events, you provide tangible evidence of your mission, building trust and credibility with your audience.

2. Share Testimonials and Personal Stories

Personal stories resonate deeply, especially when conveyed through video. Sharing testimonials from individuals whose lives have been transformed by your organization’s efforts can inspire and motivate others to support your cause.

3. Educate and Inform Your Audience

Educational videos that delve into your mission, values, and the issues you address can inform and engage your audience. This not only raises awareness but also positions your organization as a knowledgeable and trustworthy entity in your field.

4. Engage Through Live Streaming

Live streaming events, such as services, outreach programs, or Q&A sessions, allows for real-time interaction with your audience. This fosters a sense of community and inclusivity, encouraging more profound engagement and participation.

5. Leverage Social Media Platforms

Sharing your videos across social media platforms can significantly amplify your reach. Given that 75% of donors use online resources to look for information, maintaining an active presence on these platforms is crucial. 

Kolstad Media: Your Partner in Faith-Based Storytelling

At Kolstad Media, we specialize in creating compelling video content tailored to faith-based organizations. Our expertise ensures that your mission is effectively communicated, helping you connect with a broader audience and inspire action.

Call to Action: Elevate Your Mission with Video

Ready to harness the power of video to grow your faith-based organization? Contact Kolstad Media today to start crafting impactful videos that resonate with your audience and amplify your mission.

Note: The statistics and insights referenced are based on the study “MISSION 501(c)(3): Driving Donations, Digitally” by Google and Millward Brown Digital. Check out the research study here.